Using Video In Clinical Trials

Clinical Trial Case Study & Results

The testing we undertook as part of the STRENGTH trial at Torbay and South Devon NHS Foundation Trust and Barts Health NHS Trust showed a clear spike in recruitment levels when video was introduced

The benefits of using video in Clinical Trials


Using short videos in hospital and GP practice waiting areas enables patients to learn about the trial and be encouraged to ask about getting involved.  Video is particularly powerful on social media and can reach a much wider, targeted population.


Video provides a simple, short and jargon free format that helps patients to understand what will be involved when they participate in a trial, reducing barriers, increasing commitment and improving retention.


Online video based training provides consistent information to a wider audience.  Knowledge quizzes and reporting tools help to evidence that staff have learned and understood the systems & protocols involved.


Video enables Clinical Research Nurses to spend less time explaining trial procedures and informed consent to patients and reduces the need for face to face staff training visits.

How much does it cost?

There are a number of aspects to consider when planning to use video in your clinical trial

1. Production of your videos

2. Video clips of the procedures to be added to your videos

3. Number of sites

4. Add on services (if required)

All prices are subject to VAT

1. Production of your videos

We always suggest that the videos are kept as short as possible.  These are our recommendations on how long the video should be depending on its audience and purpose.  You may need more than one video within a category in order to keep them short and concise.

The cost is £475 for up to 2 minutes with additional minutes costing £100 per minute, for standard video format including scripting, actor, filming and editing.

2. Adding Video Clips

We have a wide range of video clips that you can add to your video such as a nurse taking a patient’s blood pressure, a patient having a scan or a doctor talking to a patient.  If you want to add clips to your videos, the costs are shown below.

If you require personalised clips such as front of your hospital building/ward or a specific piece of equipment, the charge for this would be £300 for each day of filming.

Category Recommended Length Production Cost  Video Clips
Marketing – Introduction and raising awareness of the trial (to be used in trial or recruitment sites and social media campaigns) 1 to 2 minutes  £475  £100
Staff Training – Giving Research and Primary Care staff the skills and knowledge to support the trial 3 to 4 minutes  £575  £200
Patient Information – Explaining trial procedures, removing barriers to participation and supporting informed consent 3 to 5 minutes  £675  £200

3. Number of Sites

If your trial is running across a number of sites you may want to create additional versions of your videos using the logos and contact details for each of the sites to use.

The cost is £125 per site for each additional video created.


4. Add On Services


We can produce animated clips or videos at a cost of £250 per 30 seconds of animation

Knowledge Hub

An online assessment tool that provides a place to test and evaluate staff to ensure that they have the skills and knowledge necessary to support the trial.  The Hub can be personalised with your logo and you can manage and report on learner activity.


3 video based knowledge tests = £750

5 video based knowledge tests = £1500


These can be built, hosted and reported on for you at a cost of £100 per survey

 Subtitles and BSL

Take a look at our ‘Accessible Information‘ page


Your Videos

Once the production process is complete, you will receive an MP4 video file for each video and an embed code that will be live for a minimum of three years. 

There are no ongoing licence fees or limits in the number users or viewers; they are your videos to use as you wish.


Sample Clinical Trial Costing

A clinical trial operating out of an NHS Trust, recruiting 500 patients from 4 hospital sites and 35 GP practices.

Item Cost
1 x marketing video (2 minutes) £475
1 x video explaining procedure to patients (3 minutes) £575
1 x staff training video (4 minutes) £675
Video clips for procedure video only (3 minutes) £200
3 additional sites @ £125 each x 3 videos per site  £1125
Knowledge Hub online assessment / 3 tests £750
Total cost £3800
Cost per site £950
Potential Cost Saving:
10 minutes saved in 500 recruitment appointments* £7166
Removal of 39 face to face training sessions* £2632
Saving £9798

*Costs based on £86 per hour of patient contact time and £36 per hour of working time.  Data taken from PSSRU ‘Unit Costs of Health and Social Care 2016

What now?

To find out more about using video in your trial call us on 01626 833937 or email