Helping people to find your videos
Videos provide wonderful ways to share information, reduce costs, increase engagement and improve the patient experience. But only if your patients and staff watch them. That means they need to find them. Now that you have your videos how can you help them to do so? Watch this short video to find out.
Videos don’t replace leaflets, guides and letters; they complement them. Visual prompts support the spoken word and many people find this an easier learning style, giving them alternative ways to understand. It really is so much easier for people when somebody is talking to them, especially when you want to show them something such as an exercise.
It’s not just about “where” you will use video, but also “when”. Video can be used before appointments so that people are better informed and better able to ask questions about their personal circumstances. They can be used during the journey of care, and also afterwards to reinforce important messages and guidance.
And of course, videos work because they let you reach people on their phones, tablets and computers at times and in places that suit them. So think about “how” you can use your videos in emails, texts, apps and newsletters so that you can reach people when they are most likely to pay attention to what you have to say.