Using Facebook in health and care

Facebook in health and care

With over 30 million active Facebook users in the UK and around 75% of these checking it on their mobile devices, this is a great way to get your videos in front of your target audience.  To make it even easier for you, we have created a library of Facebook posts we’d be very happy for you to use. All you need to do is copy, paste and personalise them.  And here are some Top Tips to get you going.

Tip 1 – How many times to post 
Facebook posts stay around longer than Tweets and you have the added benefit of being notified if a group or page you have liked posts something.  As a result, you don’t have to post messages as often as you need to on Twitter.  We would recommend posting once or twice a day, and keep your messages short and sharp.

Tip 2 – What to say
Include an explanation of the benefits of watching your video and don’t make it too text heavy.  The attraction here is the video itself.

Tip 3 – When to post
This depends on your target audience and when they normally check their Facebook account.  In the beginning, try posting at different times to see when you generate the best response rates.

Facebook Posts Library
We’ve put together a library of Facebook posts that we’d be happy for you to use. Click here to visit our library and take your pick.  We are adding more areas of care all the time, so please keep checking back in.